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About Us

dark hardwood in living room with white furniture, greenery and bronze accents

Armstrong Carpet and Linoleum Company is a San Francisco based, family owned and operated business which was established in 1946. Originally located on Fillmore Street and later Clement Street, our showroom is now located at 369 West Portal Avenue.

Our company offers a expansive selection of floor covering produced by United States manufacturers. Whether you are searching for carpet, area rugs, vinyl, linoleum, tile, laminate, hardwoods, bamboo or cork; our experienced sales staff is here to assist you in your selection process. We offer installation services by our experienced installers who take pride in their quality of workmanship. Armstrong Carpet and Linoleum also offers a complete line of window treatments by Hunter Douglas to compliment your new flooring. We are Diamond Certified and invite you to check us out on Yelp, Angie’s List and Consumer’s Checkbook. We look forward to working with you.

Company Philosophy:

“We truly care about our customers”. Our goal is to make sure each one finds exactly what is right for their personal needs. We believe that a satisfied customer is a loyal customer. It is important to us to establish long term working relationships that will bring customers back again and again. Our longevity in San Francisco is a testament to our company philosophy.


Your project is our passion

Let one of our flooring experts assist you today.